Myra Borshoff founded Borshoff, a strategic communications firm that provides public relations and advertising services to its clients, in 1984. She has roots in Wisconsin (born in Ripon), northwestern Indiana (grew up in Indiana Harbor and Highland) and Indianapolis, where she lived for 40 years. In 2013, Myra reduced her workload and moved her office to a lakeside home in Morgan County. She remains active in the Indianapolis community, serving on the boards of the Indiana Chamber of Commerce, the Greater Indianapolis Progress Committee, the Children’s Bureau and Indiana Humanities. In her career, she developed an expertise in crisis communications, which often informs her political observations.