Jodi Bondi Norgaard is an innovator and entrepreneur, the founder of Dream Big Toy Company and the creator of the award-winning Go! Go! Sports Girls line of dolls and books for girls encouraging healthy and active play over fashion and body image. Jodi is a leader in the movement pushing media and retail to improve gender representations and do away with outdated and inaccurate stereotypes.
Jodi has been a leader in the toy industry since 2009, when she launched the plush sports dolls built in specification to a real girl’s body. Her inspiration came in 2007 after shopping for a doll with her then 9-year-old daughter and finding a doll with belly baring clothing, high heels and make-up, named ‘Lovely Lola.’ Girls are strong, smart and adventurous and Jodi knows it’s important to emphasize what a girl’s body can do versus what her body looks like. For her work with Go! Go! Sports Girls, she has been featured on national media including The Today Show, FOX News, Fox and Friends, Forbes, Upworthy, Parents, Advertising Age, Chicago Tribune, and the Huffington Post.
In 2016, Jodi was invited by The White House to participate in a conference on breaking down gender stereotypes in media and toys. She is recognized as a leader by policymakers bringing change to gender disparity in toys.
She is a board member of Girls on the Run – Chicago. In October 2016 the Go! Go! Sports Girls brand was acquired by Jazwares, an established cutting-edge toy company.
Jodi lives in the Chicago area with her husband and three children.